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If you hate picking up the phone and calling someone you don’t know to make a sale or get an appointment, I’m with you. I have been there and honestly, I rather spend 5 hours at the dentist having my tooth drilled on with no anaesthetic.
Yes, you could say I mildly hate it. And yes, that is called Cold Calling. I don’t really know too many people who enjoy cold calling but I do know that there are still plenty of them out there practicing this craft.
Here is something VERY interesting…
The Kenan-Flagler Business School at the University of North Carolina completed a study. It concluded that well over 80% of decision makers absolutely refuse to take cold calls.
Sales expert Jeffrey Gitomer pointed out in his ‘Sales Caffeine’ newsletter recently that cold calling is the worst activity you can waste your time on, with an appointment made from cold calling a close second.
So why are some people still doing it?….. Are YOU still doing it???
Would you like a better, more effective solution?
Get this free 37-page pdf report that explains why cold calling is dead, and what you can do instead to IMMEDIATELY begin generating an endless supply of hot, qualified leads!
To your success
PS. Share you cold calling stories. I would love to hear from you.