Is Online Marketing driving you crazy? Too many choices, too many voices…

Is Online Marketing driving you crazy? Too many choices, too many voices……..too time consuming

Do you feel like you are just wasting your time and not really getting anywhere? Do you get conflicting messages on what to do, how to do it, when to do it? You are not the only one.

I write about this today because a couple of my clients told me they are getting a bit frustrated with all the different ways one can market the business online, all the social media hype, and the ever changing game one has to follow.

There are ways to get an online presence with a lot less effort. Here are just a couple of suggestions.

Suggetions No. 1

* try one strategy at the time (you will have to go deep and most likely get professional advice or get a professional to actually work on that strategy for you at least for a while)

* track your results

* re-assess and either continue, re-adjust or drop it

If you keep on jumping from one online marketing method to another you will never get to your final destination. It’s like trying to get from Calgary to Red Deer by starting out on foot then trying to find a bicycle (learn how to ride it), then abandoning that maybe look for a horse (learn how to ride that one) then flagging down a truck, then… you get my point.
How long will it take you to get to Red Deer, if you will make it at all?

Suggestion No. 2

* automate – I use Hootsuite for my social media dashboard. You can send out one message and it will update your Facebook, Twitter,LinkedIn, etc..accounts. You can also preschedule your messages. Isn’t that sweet?  There are many other programs you can use to automate.

* outsource  -

On the bright side I can tell you that some of my clients are getting consistent business from their websites and their online presence in general.

It’s like they say: what you put into is what you get out of it.

To your success,

Viola