By now you must have heard about landing pages or lead generating pages.
Do you have at least one on your site? If not, you are missing out on a lot of leads by diluting the message you want your prospects to hear about.
Marketers are continuously looking for the perfect lead generating page. We try new designs, test them, tweak them several times, split test them and then we try new designs …and the circle continues. Nothing wrong with that, not much is stagnant when it comes to the Internet and Internet marketing.
So the reality is that there is no perfect lead generating page but there are some darn good ones and you would have to test what works for your niche the best.
I came across this great infographics on Formstack’s website. I am so impressed by the simplicity, yet condensed good info you can find on this lead generating page that I am not going to try and re-invent the wheel, I will simply share it with you.
You can click on the picture and it will take you to its original url.
Make sure you keep in mind a couple core elements you have to have on a lead generating page. THE most important part of this page will be the Call To Action (CTA). Everything else on the lead generating page is designed to support this one step you want the user to take; it is a vital key to producing results.
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There seems to be a great deal of confusion around what is considered duplicate content online and unless you have been living with some isolated tribe in the Amazon, you heard about the serious effect Google Panda and Google Penguin updates had on some sites, even some big established multimillion dollar sites. Most of these changes involved around the content of the sites and the quality of their links.
OK, so maybe you didn’t have to be living with some obscure tribe in the Amazon, maybe you are just not spending time in the Internet marketing world …and that’s OK, this is why I am writing this post.
I assume you are somewhat active online, have a website and perhaps a blog and for sure you have heard of Social Media and are even actively participating. Either way, if you are in business you need to know some basic stuff about Internet marketing, what’s happening and what is important.
Google likes sites to have good, original, fresh content and links that are relevant to that content. This is the basics and if you just stick to this simple principle your site/blog will do just fine no matter how many updates are coming down the pipes.
Here is a short video from Matt Cutts, from Google, himself.
Now, if you are wondering if your site contains any duplicate info, or you are maybe worried that your articles that you have worked hard long hours on have been scooped up by somebody without permission head over to:
This is a site that will give you the answers.
Hope this little post helps. Please leave a comment and make me so, so happy. I will reply to your comment promptly.
To our success!